If you’re a website owner, chances are you know a thing or two about rankings, search engines, and the impact they have on your thriving website business. The higher your search engine rankings, the more your site will be found by the very customers you wish to attract—and keep. As you know, link-building is the cornerstone to getting your website ranked high in the search engines; however, you’ll want to ensure your website is deserving of those first page rankings with high-quality content. Undoubtedly, links will get you ranked high in the search engines, but high-quality content will justify that your website deserves to be there. Plus, it will keep website traffic on your site longer and visitors coming back to your site. The end result? Your online business will enjoy a higher conversion rate, resulting in more sales for you.
Think of it this way. There are now literally millions of websites on the Internet. All of these sites are competing for the same visitors as you. Of all those websites on the Internet, what will make yours ‘worthy’ of high rankings? The days of simply whipping a website together with a couple of pages and putting it online are a thing of the past. A well-crafted website with high-quality content is what you’ll need to succeed in today’s competitive environment.
We’ve put together some items to consider when you’re in the process of creating your website’s C-O-N-T-E-N-T:
C - Copy should always be written with your reader in mind, not the search engines.
O - Only use content on your site that is well-written, spell-checked, and grammatically correct.
N - Never interject keywords randomly within your content as this won’t flow appropriately to your reader.
T - Talk in a tone that is conversational and flows naturally within your content.
E - Each page of your site should have a purpose to engage your website’s visitors. When possible, include graphs, charts, videos, and images.
N - Never copy content from other websites.
T - Try to become an authority within your subject matter and update your website regularly, so your readers continue to come back to your website for information.
If you have any questions about search engine rankings, links, and the importance of high-quality content, please contact one of your SEO/Internet Marketing professionals.